Why collective intelligence

1 + 1 ≥ 2, under the right conditions

A group can see more and decide better than any of its members. It can also follow the loudest voice and miss what everybody knew. The difference lies in how the work is organised.

Team performance

Five foundations shared by teams that perform

Clear team purpose

A shared goal the team builds itself, even when the framework comes from outside.

Collective identity

What members have in common: values, language, ways of working.

Awareness and inclusion

Emotional intelligence: noticing, listening to and including each other.

Trust and vulnerability

People can voice doubts; the group protects and values them.

Constructive tension

Disagreeing respectfully is expected: debate improves the decision.

The conditions

Four conditions for a group to be smart

As described by James Surowiecki in The Wisdom of Crowds.

Diversity of opinion

Each person brings their own information, even if it is only a different reading of known facts.

Independence

Opinions are not set by the people around: no echo chamber.

Decentralisation

People can draw on their own field and local knowledge.

Aggregation

A mechanism turns individual judgements into a collective decision.

The pitfalls

Why groups fail, and how Rethios helps

PitfallWhat happensHow the work is organised with Rethios
GroupthinkThe wish for harmony leads to a poor decision; independence is lost.Each member contributes first on their own, anonymously if needed, before the discussion.
The HiPPO effectThe highest paid person's opinion silences specialised knowledge.Every contribution has the same weight on screen; the level of agreement is visible to all.
Information overloadWithout aggregation, many inputs become noise instead of intelligence.Structured exercises group the inputs, and the executive summary keeps only what was validated.
"The greatest untapped asset in any organization is the silent expertise trapped in internal silos. Success in complex selling happens when you stop managing individuals and start harmonizing their collective intelligence." Eric Janvier, founder of Rethios

Further reading

  • James Surowiecki, The Wisdom of Crowds (2004)
  • Pierre Lévy, Collective Intelligence: Mankind's Emerging World in Cyberspace (1994)
  • Geoff Mulgan, Big Mind (2017)
  • Thomas W. Malone, Superminds (2018)